What Should Your
eCommerce Site Be Optimised For?
1. Seamless Website Flow and Speed
For an eCommerce site, product organisation carries a lot of weight. If products can’t be readily found in the assumed product categories or via search, the shopper may become frustrated and leave for a site with a more intuitive navigation.
In addition to this, if your eCommerce site doesn’t load in 3 seconds or less, users that come to your site are likely to abandon it for quicker one.
3. Increasing Order Value
To increase your average order value, you need to trigger customers to add more items to their cart before checking out.
The approach to achieving this is usually experimental and is best done when continuously improving your eCommerce site through sales motivating A/B testing.
2. Making It Easier To Buy
The more steps that people have to go through to purchase on your site, the less likely they are to complete the process. The shorter you can make it, the easier it will be for your customers.
4. Meaningfully Show Up On Search Engines
Creating educational and authoritative content that solves your prospective customers problems is the best way to show up in search results.
With the addition of on-page SEO optimisation for each product, you should see targeted inbound traffic and interaction with your eCommerce site.
5. Intelligent Automated Marketing
Marketing automation makes it possible for your eCommerce store to intelligently automate several marketing tasks. This saves time and effort while boosting the marketing bandwidth of your site.
When your eCommerce site is doing most of the heavy lifting for your marketing, you should expect increases in sales, while you sleep.
Have you ever noticed a website redesign of Amazon? No? Exactly! They’ve been doing incremental design changes for years. If the #1 worldwide online retailer is doing it – there’s probably a reason.
How Do We Do This?
1. Understand Goals & Objectives
Before the project begins, we discuss goals and objectives your organisation is looking to achieve with a results-driven eCommerce site. Based on this we determine the high-level project scope which we use to start the project.
2. Discover & Plan Strategy
The first stage of the project begins with developing an empathetic understanding of your audience’s world and how your website can convey the way your organisation can their solve problems. This entire discovery is then converted into an executable plan.
3. Develop Infant Website
We quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your infant site is the foundation on which to build and optimise.
4. Continuous Results-Driven Improvements
With your infant site live and collecting user data, high-impact continuous improvements can finally be made. The 4th step of the results-driven eCommerce site is to constantly improve the site based on data-driven analysis.
Continuous improvements are usually deployed on a bi-weekly basis over a 6-12 month period.
Need More From
Your eCommerce Site?
Dynamic site personalisation and multi-lingual support helps with personalising the starting points of the users journey on your eCommerce site.
This helps with personalising the experience for the users of your eCommerce site with relevant products, prices, payment options, and content.
Our team can assist in planning and developing integrations that allow you to have information flow between vital platforms and keep all systems up to date with the correct data. This can automate a lot of the process within your organisation and make more things possible.
Typical integrations include Salesforce, Marketo, Google Analytics, and Custom integration to in-house systems.
Ready To Get Started?
We Bring ‘Lean’ To Startups
We know how to start small and focus on traction and growth. If you’re seeking product-market fit or you’re crossing the chasm towards scaling enterprise, we can help you get there. Sites launched in 60-90 days. The PICWA growth team executes at a fraction of the cost of a FT in-house team.
Gaps For Growing SMB’s
Not sure what the future holds? No problem. You can start with us now and figure out whether you want to grow with us (or outgrow us) later. Experts in creating the buyer journey, customer-centric marketing, and designing websites customers love.