Results Driven Design

What Should Your Website Be
Optimised For?


Answering The Right Questions

By calling out the problem your product or service solves, you’re able to get on the same page with your visitors and immediately resonate with them. This increases the value of each prospect that come to your website.


Seamless Website Flow

Your website should have a seamless flow and no clutter, it should easily guide your visitors so they don’t stumble around or get confused on their own. 

This can be achieved by defining a specific purpose and strategy for each page of your website and then connecting them holistically. 


Users Scanning The Website

People are no longer filtering through pages of information just to figure out if a company is a good fit. If you aren’t answering the right kind questions when someone visits your website, you are turning away potential customers. This is another reason why every webpage should have a specific strategy and purpose.


User Experience

UX is more than just design; it’s knowing your customer and improving satisfaction through utility, ease of use, and interaction with your product/service and website. To improve your website UX, you need to be analyzing exactly how users are interacting with your website and perform continuous data-driven adjustments .


Meaningfully Show Up On Search Engines

Creating educational and authoritative content that solves your prospective clients problems is the best way to show up in search results. 

With the addition of on-page SEO optimisation, you should see targeted inbound traffic and interaction with your website.

Have you ever noticed a website redesign of Amazon? No? Exactly! They’ve been doing incremental design changes for years. If the #1 worldwide online retailer is doing it – there’s probably a reason.


How Do We Do This?


1. Understand Goals & Objectives

Before the project begins, we discuss goals and objectives your organisation is looking to achieve with a results-driven website. Based on this we determine the high-level project scope which we use to start the project.


2. Discover & Plan Strategy

The first stage of the project begins with developing an empathetic understanding of your audience’s world and how your website can convey the way your organisation can their solve problems. This entire discovery is then converted into an executable plan.


3. Develop Infant Website

We quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your infant site is the foundation on which to build and optimise.


4. Continuous Results-Driven Improvements

With your infant site live and collecting user data, high-impact continuous improvements can finally be made. The 4th step of the results-driven website is to constantly improve the site based on data-driven analysis. 

Continuous improvements are usually deployed on a bi-weekly basis over a 6-12 month period.  

Need More From
Your Website?


Dynamic Site Personalisation & Multi-Lingual Support

Dynamic site personalisation and multi-lingual support helps with personalising the starting points of the users journey on your website. 

This helps with delivering a relevant message to your user, leading to increases in quality conversions.



Complex Integrations

Our team can assist in planning and developing integrations that allow you to have information flow between vital platforms and keep all systems up to date with the correct data. This can automate a lot of the process within your organisation and make more things possible.  

Typical integrations include Salesforce, Marketo, Google Analytics, and Custom integration to in-house systems.


A/B Testing (Split Testing)

Split testing your copy and design will allow you and your team to determine the best messaging and layout for your specific audience. Data gathered during A/B testing can also be documented to help influence future designs and content.



Interactive Quizzes and ROI Calculators

Give your users the ability to “Self-Diagnose” themselves on your website by filling out an interactive quiz or calculator. Every quiz or calculator will be customised to your needs and branding, and integrated with your CRM to help your marketing and sales team.

Ready To Get Started?


We Bring ‘Lean’ To Startups

We know how to start small and focus on traction and growth. If you’re seeking product-market fit or you’re crossing the chasm towards scaling enterprise, we can help you get there. The PICWA team executes at a fraction of the cost of a FT in-house team.


Gaps For Growing SMB’s

Not sure what the future holds? No problem. You can start with us now and figure out whether you want to grow with us (or outgrow us) later. Experts in creating the buyer journey, customer-centric marketing, and designing websites customers love.